Every year this voice search worked on the systems and headed towards success. And eventually, it has grounded its reputation in the market. Today the biggest reason behind the increasing rate of voice searches is a better voice recognition system.
Before getting in how voice searches impact SEO and digital marketing, let’s pay a look at related statistics:
46% of voice search users think of a local business daily
58% of the consumers used voice search to find local business information during last year
27% visit a local business website through voice search
76% of smart home speaker users search for local businesses clickfunnels special offer once in a week with around 53% performing daily searches
The voice recognition market will hit $601 million industry by 2019
Impact on SEO
If voice search is the future, is it leaving any impact on SEO? Well, the answer to this is “Yes, it is”.
With a conventional search, a user types a question, or some keywords more commonly like “CA coaching Classes” or “Indian Cuisines”. With this you see a list of relevant sites helping you out. SEO here plays the role of bringing your site to the top of the list for such relevant searches.
And when a user asks the same to his or her digital assistant, two things come to a picture. Firstly, the search becomes more journalistic and secondly you won’t see any big list of results to choose from. It gives a very clear answer to a clear query.
However, this does not mean that SEO is no longer playing any role in it. In contrast to this, when a search gives just one answer, it makes the optimization even more critical. This is to make sure that your business is chosen from among so many. But with this, it is not like you need to determine a new pattern that is voice search.
Marketers just need to ensure that all the content is conversational and natural. This will help meet the Q and A pattern of voice search. There are a lot of tools like Schema Markup to make sure that Google has got most of the details of your business. Blogs were and will always be an important method to make your voice search successful. So, it is important to remember that voice search is equal to mobile search and portraying a mobile-friendly website is thus more crucial than ever.
Since voice search is the next big thing, brands will rapidly catch up with it. And obviously, these should! In fact, all the massive tech players have started to invest in personal assistant and voice. So, the question is:
Why is Voice Search an Important thing for the Brands?
Since the voice recognition system is working wonderfully in all the areas, how brands could be expected to stay at bay from such advancement. Voice searches will shortly take away all the search methods. And here are the top reasons why it is important for huge brands:
a. Natural Speed –
The fact is, there is no other platform as fast as this voice search system. You just say out and have the concise results among you. For brands, it is one of the most required assets. You execute a command and your task is done there and then. You do not have to spend time looking for the alphabet on a keyboard and then enter your query.
b. Enhanced productivity –
Speaking is faster than typing. Rather than using a touchscreen or keyboard to get an answer to your query if you switch to speech, you will save a significant amount of time. And when you save time, you ultimately increase your productivity.
c.Time is Money – Save it
Since the frequency of speech is faster than writing words, it saves plenty of time. And when your consumers get their work done in seconds, you will be their only choice. When brands partner with the voice search, they are likely to stay above their competitors.
d. Massive Access –
One of the best things about voice recognition systems is these can be accessed by one and all. Like most of the users skip using search engine systems because they do not know the language to type in. However, everybody knows the art of speaking. And because voice searches are available in almost all the languages, the reach maximizes to infinity. This factor certainly increases the consumer ratio.
e. Increased Brand Attention with User Attention –
Are you a brand more concerned about your consumer’s comfort, their requirements, and tastes? Well, if yes, you can be the next big player. More you will take care of your consumer’s ease; more will be the user attention. So, it is better you step into the voice ecosystem as soon as possible.
How to Start in the Voice Search? –
With so many different platforms to operate and perform your voice search on, you may get confused about operating it. Well, there is a very simple solution to it. Voice searches are far easier.